Wednesday 20 October 2010

Friday 15 October 2010

Lip syncing (Tom Lane)

In order to incorporate lip synching in our music video, we will have the main character lip synching as he walks down the road, on his way to the "House of Fun" party. We will edit it so it appears as if the character is singing along with the song.



This song influenced us to take the practice of lip syncing into everyday actions, as out character will also be lip syncing while walking through life.

Friday 8 October 2010

Madness-One Step Beyond; Other videos that influenced us (Tom Lane)

We have been influenced by another video by Madness. "One Step Beyond" is video that has influenced us as we want to use the same walking style that they use when the character walks down the road in a "conga" style line. We want to incorporate this in our video when our character walks down the street.

Screen shot of the walking which we want to use:


Actual video for Madness-One Step Beyond:

Pitch



In the end we didn't use this idea as it lacked narrative and our feedback was quite negative. The feedback received in our group felt that we lacked creativity and that we didn't plan thoroughly enough, as the music video was based around 4 monkeys running around in different places. We decided to change our music video to House of fun by Madness as we have a better narrative and fits our idea well. The previous song we were going to do didn't have a music video as well, this made it difficult for us to think of a music video, whilst House of fun by Madness had a music video which gave us a couple of ideas o what to do and to help us follow the style they achieved in their music video.

A-Level Media productions from previous years (Tom Lane)

We looked at a video for "Walking on Sunshine" which was given on a DVD by the exam board. The video lacked shots and basically had only 4 shots in the entire video, with no real sense being made during the video and with the editing poor as the lip synching was out of time. This showed us that we need to have a variety of shots in our music video and also if lip synching is used (which it will be in our video), it needs to be edited well in order to make it look like the character/artist is singing in the video.

We also looked at a music video for Michael Jackson's PYT from last years Trinity A-level students, and whilst the main character was dressed like Michael Jackson, the female character was dressed in school uniform and they filmed within the schools grounds and therefore looked a bit amateur as she didn't suite the role and the location was poor, this showed us that we need to have correct costume (or appropriate) and location.

We also looked at a music video where the main character was "Elvis" or a person dressed like him and lip synching the words to the song in different locations. This idea May have become boring, but the shot variety in the sequence made it more interesting and the different locations were chosen well. Therefore planning and shot variety are key in making the music video interesting. The lip synching was edited in well and that is also crucial in making the music video look professional.

I looked at an A-level music video for Radiohead's Reckoner, the video is edited well to fit in the with music and the images are chosen well to fit in with the lyrics, quick paced editing at the start fits in well with the quick pace of the song. The video mixes together abstract and storyline in the video and doesn't contain performance. Some of the shots are a bit repetitive, with constant shots of the sky being used. The abstract images go with the song and the video itself is quite well edited. Shot variety is also used to make the video more interesting.

Target Audience

Our target audience is to the younger generation. We wanted to show the pressure that younger kids have on their appearance and to be popular. In this case our protagonist becomes something he's not. No on turns up to his party so he assumes he is too young for his age and that he needs to grow up. He then leaves his house and begins to mature and grow up. When he arrives back at his party everyone is still young and childish. He then realizes that he is trying to be something his not and enjoys his party with his friends. This music video could also appeal to an older audience as no matter what age you are you can still be childish and enjoy yourself.

Research into our band

Madness are a British pop/ska band from Camden Town, London, which formed in 1976. The band continue to perform with their most recognised lineup of seven members, although their lineup has varied slightly over the years. They were one of the most prominent bands of the late-1970s 2 Tone ska revival.
Madness achieved most of their success in the early to mid 1980s. Both Madness and UB40 spent 214 weeks on the UK singles charts over the course of the decade, holding the record for most weeks spent by a group in the 1980s UK singles charts. However, Madness achieved this in a shorter time period (1980–1986).


The album House of fun was released in April 30th 1982. Their label is Stiff Records.

The song was originally recorded under the title "Chemist Facade", without the "Welcome to the House of Fun" chorus. However, while the song was being recorded, head of Stiff Records Dave Robinson demanded that the band add a chorus, to ensure the song was a hit. Upon hearing this, band member Mike Barson immediately wrote the "Welcome to the House of Fun" refrain on his piano.
However, at this point, the song was already recorded, and the management decided not to re-record the whole song. Instead, the recording was edited, and the chorus instruments and vocals dubbed onto the recording. This proved to be difficult, mainly due to technical limitations at the time, and it resulted in the first part of the word "Welcome" being cut off. Due to this, the chorus seemed to begin "Elcome to the House of Fun", so lead singer Suggs was forced to overdub the word "Welcome". Although this proved to be a tough task, it was completed successfully.

Friday 1 October 2010

Shaggy- It Wasn't Me- William Wise



"It Wasn't Me" is a 2000 number one hit song by reggae artist Shaggy, featuring Ricardo "RikRok" Ducent. It achieved a huge success in many countries, topping the charts in the U.S., France, UK, the Netherlands, Austria, Australia and Ireland.

The video starts out with Rik Rok running to Shaggy's mansion to explain to him what just happened to him. Rik Rok tells him that he cheated on his girlfriend and got caught. Shaggy tells him to tell her that "it wasn't me." The video then cuts into a flashback to earlier that day. Rik Rok had been caught sleeping with another woman, and his girlfriend was outside the apartment in her convertible when two women pull up next to her on their motorcycles. The three women go into the building and Rik Rok sneaks out the window, takes one of the motorcycles and leaves. The women come out and the girlfriend and one of the friends get in the convertible and the other women got on her motorcycle and chase after him. Rik Rok gets on a bridge over the highway when the friend rides on the bridge in front of him. He then hits the brakes to stop while she stops her motorcycle. Rik Rok then hears a noise behind him and it's the other friends and the girlfriend driving the convertible on the other side of the bridge. On the highway below, an 18-wheeler drives by and Shaggy leaves him a text message telling him to look behind him. He notices the truck and jumps off the side of overhead and lands on the truck. He is then dropped off at Shaggy's mansion, showing the same scene from the start of the video.

Analysis Of Queen "Body Language" by Tom Lane

The band Queen are a British Rock band formed in 1971 with Band members, John Deacon, Freddie Mercury, Brian May and Roger Taylor. This video was the first video to be banned by MTV due to the "thinly veiled homoerotic undertones plus lots of skin and lots of sweat". The song was released in 1982 and was of the dance/funk genre. Reached number 25 on the UK charts. However, it did far better in the U.S., where it peaked at 11.

In the video women are objectified, which is typical of music videos in order to entice an audience. this is shown here:



There artist (Queen, they are shown individually and as a group) is heavily featured in the music video with is shown in this image of Brian May:



There is lip synching in the music video, which is used to pretend that the artist (or person in the narrative) is singing the song and the audience understands that they are telling the story. This is shown in the image below:



Performance doesn't appear to be used during the music video (instruments not Lip Synching) although the band appear to be performing without instruments in this shot:



The Video also contains some abstract sequences, this is shown in this shot:



Finally the music video is 4:42 which is between the 3-5 minutes that most music videos are:



This is the actual music video; Body Language by Queen;

The Scientist By Coldplay - Jack Brown

"The Scientist" is the second single from English alternative rock band Coldplay's second album, A Rush of Blood to the Head. The song was written collaboratively by all the band members for the album. It is built around a piano ballad, with its lyrics telling the story about a man's desire to love and an apology. The song was released in the United Kingdom as the second single from A Rush of Blood to the Head and reached number 10 in the UK Charts. It was released in the United States as the third single and reached number 18 on Billboard's Modern Rock Tracks.
Critics were positive towards "The Scientist" and complimented the song's piano ballad and falsetto. Several remixes of the track exist, and its riff has been widely sampled. The single's music video won three MTV Music Video Awards, for the video's use of reverse narrative. The song was also featured on the band's 2003 live album Live 2003.



The song heavily uses reverse editing, and from the video our group have gained a lot of influences. The song also has a lot of lip syncing, and it can be considered as abstract.



The song's use of reverse editing is extremely clever and it shows a story, instead of the accident being at the beginning and showing his feelings it shows us him after a considerable amount of time.

Eminem-Sing for the Moment- William Wise





"Sing for the Moment" is a hip hop song by American rapper Eminem from the album The Eminem Show, released in 2002. It was released as a music single in 2003. Sing for the Moment" deals with the themes of rap music's effect on society and the misunderstanding Eminem claims critics and parents have towards his message. Eminem uses the song to refute critics who have accused him of promoting violence to young people, saying that committing a crime is ultimately up to the offender. He also explains that his music has an advantage to young people, claiming that his music is a relief from boredom and depression. The song reached #14 on the U.S. Billboard Hot 100 Singles Chart, #6 on the UK Singles Chart, and #5 on the Australian ARIAnet Singles Chart.

A music video for "Sing for the Moment" was made and released in 2003. It consists of a collage created with various clips, including shots from the Anger Management Tour. It also contains cameos appearances by various fellow rappers, including Dr. Dre, D12, 50 Cent and Ludacris. The video is very similar to the 50 Cent music video "If I Can't".

Sing for the moment consists of lip synching and live performance. The video also features the artist throughout the music video. It also features the audience in one of Eminems live performance. The video follows typical conventions as lip synching is used, live performance and a small narrative. There are various shots which shows woman being objectified as well.



Analysis of "That Tree"









"That Tree" is produced by the artist Snoop Dogg Featuring Kid Cudi. The song was released in December 8th 2009 and is off his album Malice in Wonderland. The Genre of this song is hip hop. The music video includes typical conventions of a music video such as lip syncing, performance,narrative, is cut to the beat of the music which is a moderate pace and the artists are heavily featured as the center of the music video."That Tree" Contains typical convetions of a hip hop music video such as it objectifies women. this represents a specific life style they want people to see they live. The music videos length is 4 minutes 34 seconds, which is not a typical thing for a music video its slightly longer tan the average 2 to 3 minute video.

This screen grab below shows the typical convention of women being objectified.



This screen shot below shows the music video convention of lip syncing and performance.



Plan

(1) 16 year old male looking forward too his birthday party except no one turns up. He realises that he’s too old for “this” (the cake the jelly party hats, basically a young kids party).

(2) Goes through cards and presents and notices a secret party invite in one of them inviting him to the house of fun.


(3) Gets ready for party, he starts to reach for clothes, and he is dressing younger for his actual age.

(4) Journey to the party and during the trip he is gradually maturing, people are beginning to follow him

(5) Gets served in the shop i.e. cigarettes, beer and condom and he walks towards the house

(6) Party is at his own house and when he turns up he is older than everyone.






• Starts with a close up of a hand pressing the play button on an oldish stereo.
• Long shot party room being empty with only the main character on his own =(
• Medium shots of scenery i.e. cake and party hats.


• Medium view of all presents
• Point of view of opening presents (small gifts like socks)
• Medium view or pile of cards and a one card stands out more then the others (bright colour)
• Point of view close up of an invite to a party

• Close up shots of him reaching for clothes (hands only)
• Pan shot of him starting from the bottom and going to the top
• Leaves his house and close up of his door number


• Medium close up shots of clothes flying up on him (individual shots of the clothes flying on)(reverse editing)
• Point of view of people following him
• More shots of the reverse editing
• Medium shot of only his clothes maturing

• Close up of hands reaching for different items
• Point of view of the main character handing over the money
• High status shot of him walking out the door
• More reverse editing showing him maturing even further

• Pan shot of him walk towards door
• Close up of the door number of his own house
• Low status shot of him walking through the door
• Quick cross cutting between the main character and the young children playing

Reverse Editing - Jack Brown




This is what we want to do for our music video. This can happen by using reverse editing, this will be important for our music video as it will look good and it also shows the importance of time going by.