Thursday, 22 July 2010

Evaluation Questions For Prelim Task - Jack Brown

Identify The Task And The The Song/Artist
The song we were given was No More Mr. Nice Guy By Alice Cooper, and we had to make a music video for the song, we were allowed to cut out some of the song if we wished to.

How Have You Used Digital Technology In The Construction Of Your Video?
Digital technology had a huge input towards our media product, we were given a hand held camera with a stand to record the music video. Then we had access to Apple Macs, and an editing software called iMovieHD. We was also enabled to show our video to the public via YouTube.

Discuss The Planning Stage Of Your Production And The Steps You Went Through.
To plan the media product we made a list of all the various shots and we made a rough storyboard as an visual aid to help us contruct the shots. Whilst some of our group was creating the storyboard the half started taking notes from music videos by the same music artist of the same genre, this helped us understand the generic conventions for the genre Rock in a music video.

How Did Your Research Into Music Videos Contribute To The Development Of Your Own Production?
We looked at what other media groups from previous years did that had the same genre as us and from that we were able to copy what they did and see what worked well, we also look at general rock music videos to see how the editor has enabled the video to flow with the tempo of the music video.

What Do You Think Are The Main Strengths/Weaknesses In Your Production? (Consider The Audience Feedback)
I think the main strength is that at the beginning the sequence flowed really well with the music and the tempo. There was a good structure and alot of contuinity editing throughout the piece. Near the end of the sequence the video began to colapse and we got lazy, we didn't have enough shots so we added a few random shots to fill the time. The plot of the sequence was very good according to the audience feedback, altough near the end the quoting back from my previous comment, we got lazy and the acting was getting drowzy. The worst part of the sequence was the lip synching, we have now learnt that singing into a webcam was a horrible idea and we have now learnt from the mistakes.

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