Thursday, 30 September 2010

The Madness-"House of Fun" lyrics

16 year old boy turns the radio on at his party (1st shot)

Good morning miss
Can I help you son?
Sixteen today
And up for fun
I'm a big boy now
Or so they say
So if you'll serve
I'll be on my way

we see that there is no one at the party, he is upset and we see everything around him is too young (Jelly, Ice Cream etc)

Box of balloons
With the feather-light touch
Pack of party-poppers
That pop in the night
A toothbrush and hairspray
Plastic grin
Miss Clay on all corners
Has just walked in

He goes to open his presents and we see that they are childish and young, he opens his cards and gets an invite to the "house of fun".

Welcome to the House of Fun
Now I've come of age
Welcome to the House of Fun
Welcome to the lion's den
Temptation's on his way
Welcome to the House of

He leaves the party and starts the journey to the "House of fun", walking down the street with clothes coming on him maturing him.

N-n-n-n-n-n-no no miss
You misunderstood
Sixteen big boy
Full pint in my manhood
I'm up to date
And the date's today
So if you'll serve
I'll be on my way

He goes to the shop and buys alcohol and cigarettes and is joined by more people.

Welcome to the House of Fun
Now I've come of age
Welcome to the lion's den
Temptation's on his way
Welcome to the House of (Fun)

They walk down the road performing and miming the song

I'm sorry son
But we don't stock
Party gimmicks
In this shop
Try the House of Fun
It's quicker if you run
This is a chemist's
Not a joke shop!

Looks at the invite and discovers it is at his own house then changes direction

Party hats
Simple enough clear
Comprehende savvy understand
Do you hear?
A pack of party hats
With the coloured tips
Too late!
Gorgon heard gossip
Well hello Joe, hello Miss Clay
Many happy returns from the day

A more mature boy and his friends arrive at the party finally.

Welcome to the House of Fun
Now I've come of age
Welcome to the House of Fun
Welcome to the lion's den
Temptation's on his way
Welcome to the House of Fun
Welcome to the House of Fun...

He Arrives to find he is the most mature one there, whilst those at the party are young and immature, he enjoys himself at the party.

(Fade to End)

Madness- House of fun

Wednesday, 29 September 2010

Pitch: Our Idea (basic summary, Tom Lane)

A boy is celebrating his 16th Birthday. He has a party and no one turns up.
He has childish things at the party and he realises they are too young for him. he opens his cards and receives an invitation/leaflet to a secret party; "The House of Fun". He goes and buys cigarettes and alcohol, wearing young clothes and during the journey he matures.

Wednesday, 22 September 2010

Pitch-Song choice and Artist Background

Song title/band: "House of Fun" by Madness

Genre/Style: Ska/Pop

Band Members:
Graham "Suggs" McPherson
Mike Barson
Lee Thompson
Chris Foreman
Mark Bedford
Daniel Woodgate
Carl Smyth

Record labels: Stiff, Virgin, Lucky 7 Records

Years together: 1976–present (on and off)

Song Released in 1982 and was their only number 1 UK hit.

We decided to change our idea from The Monkees (see below), as we felt that our idea was not specific, would cost a lot and the performance side of it would be too hard whilst wearing the suits. And whilst the song fitted in with the Monkey suit idea, we decided to do "House Of Fun" instead without the Monkey suits and with the idea stated above.

Original Idea
Song/ Artist- Hey Hey, We're the monkees (theme from the monkees) By The Monkees
Target Audience- Teenage girls
genre/Style-Bubblegum Pop (which was targeted at a teenage girl audience between 1967-77)

Our idea was to go around in Monkey suites doing different things and creating a narrative through the lyrics of the song, as well as incorporating performance.

Friday, 17 September 2010

Production Tips (Tom Lane)

-Shot variety is key to engaging the audience and making the video more exciting whilst fitting the video with the music.
-The editing has to fit in time with the music, to make it flow
-Use settings which are relevant
-Use costume which is relevant (and not school uniform or a school unless required)
-Use the song lyrics to help create a story if that is the objective for your video
-Make sure the story makes sense.
-Cast Appropriately. Don't have unrealistic characters.
-Fast/slow paced editing to fit with the song
-Choose a song which allows an interesting video to be made

Thursday, 16 September 2010

The History Of The Music Video- Jack Brown

In the late 1950, the Scopitone, a visual jukebox, was invented in France and short films were produced by many French artists, such as Serge Gainsbourg, Françoise Hardy and Jacques Dutronc to accompany their songs. Its use spread to other countries and similar machines such as the Cinebox in Italy and Color-Sonic in the USA were patented. In 1961 Ozzie Nelson directed and edited the video of Travelin' Man by his son Ricky Nelson.



In 1965, The Beatles began making promotional clips for distribution and broadcast in other countries.
The location clips are considerably more elaborate and use vibrant colour footage shot on location in the grounds of Chiswick House, London. Both clips are notable for their use of hand-held camera work, rhythmic editing, slow motion shots and reversed film. Most notably, apart from a few brief shots the Rain clip virtually abandons any pretense of performance and has no obvious narrative structure.

The Rolling Stones appeared in many promotional clips for their songs in the 1960s. One of the earliest, dating from 1964, showed the band on a beach, miming to their single Not Fade Away, but this has apparently since been lost. In 1966, Peter Whitehead directed two promo clips for their single Have You Seen Your Mother, Baby, and Standing in the Shadow?

Many countries with local pop music industries soon copied the trend towards promo film clips. In Australia, promotional films by Australian pop performers were being made on a regular basis by 1966; in 1968 singer Lynne Randell featured in one of the first promotional clips for an Australian act that was filmed in colour, but most Australian clips from this period were in black and white, because Australia did not convert to colour TV until early 1975.

During late 1972–73 David Bowie featured in a series of promotional films directed by pop photographer Mick Rock, who worked extensively with Bowie in this period. These clips are important landmarks in the development of the music video genre in the 1970s, and they are also notable because they were made by a professional photographer rather than an established film or TV director, and because Rock was given total creative control over the clips.

The Australian TV shows Countdown which premiered in 1974, were significant in developing and popularizing the music video genre in Australia and other countries, and in establishing the importance of music video clips as a means of promoting both emerging acts and new releases by established acts.

Conventions of A music video (Tom Lane)

There are typical conventions, which most music videos follow (exceptions include Michael Jackson's Thriller) The conventions are listed below with an example of a music video that features the convention, in order to make it clear that each point occurs in music videos. The Conventions are guidelines that music videos follow.

Lip synching and live performance are often used in music videos, this usually features the artist but sometimes contains members of the public (such as Rockstar by NickelBack), Live performance is shown in this video by The White Stripes, which shows them playing instruments:



Music videos sometimes have a story line (or plot) to them, the plot often relates to the music video and The artist is heavily featured, this promotes the artist and makes the artist the centre of attention, these are both shown in this video:




Women are sometimes "objectified" in music videos, this makes them more attractive and objects of desire to male audiences, this is shown in this video:



The video is cut to the music as in this video, so it is in time with the song and therefore fits in well, this is shown in this video:

Wednesday, 15 September 2010

The history of the music video- William Wise

Many musical artists made their careers a success by using music videos. As an important part of the music industry, music videos not only showcase an artist's singing talent, but also how they perform. The history of music videos shows how the use of the videos transformed the music industry.

Premiering in 1974, the Australian TV show 'Countdown' played an important role in the development of the music video industry. Music video clips were used as a method of promoting acts that were to appear on the show. As the popularity of the video clips grew, the music industry began to realize the marketing potential of these music clips. One of the most notable video clips features was the AC/DC hit, "It's A Long Way to the Top." During the 1980s, 'Countdown' aired in 22 countries.

In 1981, the U.S. video channel MTV was launched and it began the age of 24-hour music television. They launched the channel with the video, "Video Killed the Radio Star." Throughout the 1980s, MTV expanded to become an important tool used in music marketing. Singers like Madonna not only used music videos to promote their albums, but to create their images. In 1983, the almost 14-minute-long video for Michael Jackson's song "Gay," was released. It became the world's most successful and influential video in music video history.

In 1988, the MTV show, Yo! MTV Raps was launched. The show helped to bring hip hop music to a nation wide audience. Two of the videos that are most famous for being two of the three most expensive music videos of all time are Michael and Janet Jackson's "Scream," which cost $7 million to produce, and Madonna's "Bedtime Story," which cost $5 million. "Scream" is still the most expensive video ever made.





Evaluation of Alice Cooper- No more Mr. Nice Guy

1.)Identify the task as well as the song/artist
1.) The task was to make a music video based on the track we were given. We were given the Song No more mr. nice guy Alice Cooper. We had to get the video to fit with the song and in time with the music.

2.) How have you used digital technology during the construction of your video?
2.) We used digital technology during the construction of the video as we used a video camera to film the whole production, once we had finished our production we used Apple Macs to upload and edit the production.

3.) Discuss the planning stage of your production and the steps that you went through
3.) We planned by creating a storyboard which contained a list of shots and a story line for our music video. We also researched other music videos of the same genre to see what type of codes and conventions they used, and to see what feel of style we needed to use. We researched the artist on Youtube but unfortunately there was no music videos just live shows, but Alice Cooper gave us the attitude we needed for the music video.

4) How did your research into music videos contribute to the development of your own production?
4.) When we looked at other AS music videos this helped us as we realized we had to base our music video on a story. We also looked at lip synching and fitting the music in time with the production.

5.) What do you think are the main strengths/weaknesses in your production? consider your audience feedback.
5.) The main strengths for our production was the type of camera shots we used as they looked professional and unique. There was a nice structure for the music video and the length of the clips were good. Some of the shots looked realistic. For example when the victim was running towards the door. Our weaknesses was we should have a made a better ending as the bullies should have put up more of a fight and the pushing should have been more realistic. The lip synching didn't work as expected as it was not in time and we was not in time with each other. We should not have filmed on the webcam as well as it looked poor and didn't fit the story line.