-Shot variety is key to engaging the audience and making the video more exciting whilst fitting the video with the music.
-The editing has to fit in time with the music, to make it flow
-Use settings which are relevant
-Use costume which is relevant (and not school uniform or a school unless required)
-Use the song lyrics to help create a story if that is the objective for your video
-Make sure the story makes sense.
-Cast Appropriately. Don't have unrealistic characters.
-Fast/slow paced editing to fit with the song
-Choose a song which allows an interesting video to be made
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