Evaluation Question 2-annotating the advert

Annotation of our advert:


This is a shot by shot annotation of our music advert, with text under the images:



In the image above we have the record label which is "stiff records", we also see their logo on our digipak. we have the logo of "itunes" where the album will be available and the time it will be available from, meaning the audience can access it as they know when its available. The above images relate to the digipak as well.






We also have the release date on the advert so that the audience will know when it is released.




Here we have the name of the band in bold lettering with the white colour making it stand out against the purple background

Here we have an image of the artists performing they look like they are enjoying themselves and are wearing bright coloured clothing to show the bright and colourful nature of the band and therefore it seems appropriate to use on our advert. We took this image from our music video in order to connect the music video and the advert.

Here we have positive reviews by two high profile music magazines who would typically review a band like Madness, with stars (out of 5) to show they liked it and a comment as you find with usual adverts.

Here we have a shot of the artist as he walks down the road wearing bright coloured clothing, which is purple fitting in with the purple colour we have used as our background colour for the advert. We took this image from our music video making a link between the advert and the video.

Here we have the album title in big bold lettering to make it stand out, the bold purple background colour shows the bright and bold nature of the band and the image they are trying to create.

Evaluation question 2

This image has been taken directly from the music video andit is used to show of he main actor of the whole music video. This specific shot show the main character in his final maturing stage. We used this shot because, we believed that it would relate to the audience because everyone in onestage of there life has to mature.

The track list fits in with our music video as it compliments the mise en scene with the blue colours and the formal font which compliments the adult side of the protagonist. It also follows typical digipak conventions as it gives the names of all the songs and puts them in a numbered order.

The imagery used in this part of the digipak uses clips from the music video to portray the theme and genre of the album in the digipak. This specific clip enables the consumer to see the whole band in one image and they would recognise it, as it a main scene whilst the lead singer is singing the chorus. It also contains typical conventions of a digipak as it uses imagery from the music video.

This section of the digipak give general and artist information to give a background and insight into the artists and how they came about to use the genre. This allows the consumer to learn more about there favourite artist.

The CD art uses the same font as other madness albums to keep the traditional madness theme. It uses typical conventions such as artist title and and album name.

The back page of the digipak contain lyrics from the song House of Fun. It also contains the Madnesses record label and the barcode for scanning recognition. This page contains typical conventions of a digipak as the record label and barcode are required.

I believe that the whole digipak contains typical convention for a digipak, it follows a set scheme, none of the colour clash, all the pictures used relate to the music video that we created.

Evaluation activities: Music Video

Evaluation activity 1

In what ways does your media product use, develop or challenge forms and conventions of real movie products? (i.e. of film opening)

CONVENTIONS:
The situations and surroundings are realistic, this appeals to the young target audience as they can relate to the narrative. For example under age drinking, in order to act cool.

The characters are young, attractive and well dressed. This appeals to the opposite sex and the audience can relate to the similar lifestyle.There is often reference to addictions such as alcohol and cigarettes. The audience are able to familiarise themselves with this and it also shows the problems young adults have in life, for example under age drinking.

The artist is often involved some way, sometimes as the protagonist.

The shots used were often close ups, emphasising emotions. This shows the protagonist enjoying themselves, and shows the strenuous steps young adults go to, to become involved in a group of friends.

In this picture you can see the protagonist under the influence of smoking, this shows the vulnerability young adults face to be part of a social group.

USE:

location for our video was our local town centre. This kept the video realistic and our target audience can relate to familiar surroundings.

We included several close-ups of the protagonist to show his emotions, It showed him excited on his way to the party, this helps the audience relate to the protagonist due to realistic features.

Final draft of our advert by William Wise

Madness - House Of Fun

1st draft of music advert by William Wise

Digipak

Album advert analysis - Oliver Thompson

This music album advertisement includes many typical conventions of music adverts. A typical convention in this is that it includes the band title, it also includes the album title and the name of singles, which consumers may be able to relate to. The advert also includes the typical convention of album artwork as it tries to convey what genre of music the artist is. Another convention is the advert is that incorporates Magazine reviews rating it (NME). Additionally it includes the typical conventions of the website links for it and the sales outlets (HMV).

Conventions of an advert- William Wise

I found a website which gave typical conventions of an advert these are:

• The name of the band/artist
• Title of the album
• Title of hit singles
  
• Record company
• Release date
• Website link
• Bonus features
• Reviews (NME, Q, Kerrang)
• Outlets (HMV, Amazon)
• Tour dates
• Album art