There are typical conventions, which most music videos follow (exceptions include Michael Jackson's Thriller) The conventions are listed below with an example of a music video that features the convention, in order to make it clear that each point occurs in music videos. The Conventions are guidelines that music videos follow.
Lip synching and live performance are often used in music videos, this usually features the artist but sometimes contains members of the public (such as Rockstar by NickelBack), Live performance is shown in this video by The White Stripes, which shows them playing instruments:
Music videos sometimes have a story line (or plot) to them, the plot often relates to the music video and The artist is heavily featured, this promotes the artist and makes the artist the centre of attention, these are both shown in this video:
Women are sometimes "objectified" in music videos, this makes them more attractive and objects of desire to male audiences, this is shown in this video:
The video is cut to the music as in this video, so it is in time with the song and therefore fits in well, this is shown in this video:
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