Evaluation Question 4

Planning and Research

For the planning stage we used Youtube to look at other music videos so that we can learn typical conventions associated in music videos, such as the artist is shown performing, the lyrics of the song influence what is shown in the video, the pace of editing fits the pace of the music, and the codes of dress reflect the mood of the song. We incorporated these conventions in our music video. We also made a blog so that we can record daily of how media coursework is progressing.

Construction

During the construction of our music video we used a Sony Video camera to film the sequences, during the "House of Fun" sequence we used disco lights to create a party effect showing that the character in the music video had grown up and was now at a party. The Mise-en-scene of the character in his house wearing young clothes such as the party hat, badge and glasses shows that he is too young for his age with the props such as party rings and banners reinforces this. The present of a childs book reflects both this and the craziness of the band themselves. The use of clothes flying on the character showed his development into a more mature man. The clothes were edited on using a reverse editing on Imovie HD on an Apple Mac computer (which we used for all of the editing).

Evaluation

I think that what worked particularly well was the use of editing as the song was cut well to the music and the scene where the clothes all fly onto the character is really effective. The Close Up shots of the disco lights during the "house of Fun" sequence are really effective in settign both the mood and the atmosphere for the song and video. If Anything could be improved I would say having more people in that sequence as it would establish the sequence as a party which wasnt particularly clear. Also having someone running up to the camera with "House of Fun" on a piece of paper may have been a bit obvious and so that maybe could have been done more effectively. The cinematography is good at the start with a variety of shots to fit into the fast paced song, however the lip synching could have been more in time with the song. I think the music video worked well within the style of music and gave an appropriate representation of the artist.