Friday, 21 January 2011

Evaluation activities: Music Video

Evaluation activity 1

In what ways does your media product use, develop or challenge forms and conventions of real movie products? (i.e. of film opening)


CONVENTIONS:
The situations and surroundings are realistic, this appeals to the young target audience as they can relate to the narrative. For example under age drinking, in order to act cool.

    The characters are young, attractive and well dressed. This appeals to the opposite sex and the audience can relate to the similar lifestyle.There is often reference to addictions such as alcohol and cigarettes. The audience are able to familiarise themselves with this and it also shows the problems young adults have in life, for example under age drinking.
The artist is often involved some way, sometimes as the protagonist.

    The shots used were often close ups, emphasising emotions. This shows the protagonist enjoying themselves, and shows the strenuous steps young adults go to, to become involved in a group of friends.
In this picture you can see the protagonist under the influence of smoking, this shows the vulnerability young adults face to be part of a social group.

USE:
location for our video was our local town centre. This kept the video realistic and our target audience can relate to familiar surroundings.

We included several close-ups of the protagonist to show his emotions, It showed him excited on his way to the party, this helps the audience relate to the protagonist due to realistic features.

Final draft of our advert by William Wise

Madness - House Of Fun

Friday, 14 January 2011

Album advert analysis - Oliver Thompson

This music album advertisement includes many typical conventions of music adverts. A typical convention in this is that it includes the band title, it also includes the album title and the name of singles, which consumers may be able to relate to. The advert also includes the typical convention of album artwork as it tries to convey what genre of music the artist is. Another convention is the advert is that incorporates Magazine reviews rating it (NME). Additionally it includes the typical conventions of the website links for it and the sales outlets (HMV).



Conventions of an advert- William Wise

I found a website which gave typical conventions of an advert these are:
  • The name of the band/artist
  • Title of the album
  • Title of hit singles
  • Record company
  • Release date
  • Website link
  • Bonus features
  • Reviews (NME, Q, Kerrang)
  • Outlets (HMV, Amazon)
  • Tour dates
  • Album art