Looking at different colour schemes

We also have to look at what colour we will use for our font and for our actual Digipak and what image this represents, for example, we won't use the colour pink as it has female connotations and this wouldn't work with our song, band or the image we are trying to create for them.

Looking at Different Fonts

Here we see different styles of font used for various products, artists, films etc, they are in all different styles depending on the type of product that they are and therefore we need to used lettering which is more exciting and bold in order to show "the madness" of Madness themselves and of the video, this will create a image of craziness and freedom for the band.

House of Fun Media video

Designing the digipak

We have to come up with a design for our digipak using images which relate to the genre of our song/artist "the madness" the artists image and our music video itself, possibly even using images from the video on our digipak. We have to have a track list, images of the artist, lyrics and a space for the CD to go into. Our digipak is a 6 panel digipak.

Our Media Project- William Wise

For our media project, we chose the song House of fun by Madness. We chose this song as it is light-hearted and we wanted to go for a comical approach. We first had to plan the music video, this was done by creating storyboards and then scanning them onto the blog which we have done. Once all the planning was up to satisfactory, we went out filming.

During filming we had our ups and downs. Sometimes there was conflict in deciding what should be done. I decided to be the leader of the group and made the big decisions on what should be done. The group responded positively and so we worked very hard to try and achieve an excellent music video, this involved filming not only weekdays but weekends as well. Mise - en- scene helped us to give the music video a comical approach. We used bright and weird clothing to achieve this. For example a party hat, sunglasses, a purple suit jacket and other vibrant clothes.

For the media project i decided to be the cinematographer. I tried to be creative and professional with the type of camera shots i chose. One of the shots which i felt was creative was the point of view shot through the sunglasses looking at the book, this took a while to achieve the right shot but in the end i think it payed off. I used a variety of camera shots to really emphasise my camera skills and to show that i am capable of achieving this

Student Digipak Analysis - Jack Brown

This digipak follows a lot of the typical conventions of a digipak. The artist name and album name is clearly printed on the front cover. The colour scheme and the images used portrays the style of genre the artist is involved in. It has track listings on the back of cover. It doesn't seem to contain any kind of price and images of the band, but it does contain an image from the music video. I't doesn't contain any artist info.

As a whole the album is well designed because it portrays the genre of the artist, the dark colours and sharp dark writing portrays a dark genre. It could of contained more information on the band and images of the band, maybe some reviews from peers. It could of contained lyrics as well. The album design relates to the genre but it could be considered as boring.

Analysis of the Vixens Digipak- William Wise

The Vixens Digipak shows typical conventions associated in a digipak. They have shown pictures of the artists and making them look presentable. They have used big bold and colorful titles to give the digipak a professional and vibrant look. The digipak shows the track-list and the bar code as well. The representation of the group shows them as glamourous, successful and professional. This can be seen by the bright and sparkly clothes they are wearing and the make up. The digipak has a number of strengths as it looks professional due to the visual effects. They showed most conventions associated in a digipak. They also showed the names of the artists in their ow unique style, this is good as it personalizes each character.

Analysis of a student digipak, Oliver Thompson

This digipak contains typical digipak conventions. The artist name The Jane Bradfords is included and on the back page there is a shot list. Another convention added was the bar code and copyright information also on the back page. There is the artist name on the spine of the album and another convention used was the lyrics on the inside of the cover. The colour scheme also compliments itself and helps to give idea to what is the genre of the music.

This digipak worked well as the artist title and and other information was clearly shown through the vibrant colour scheme which would help to attract consumers. Also there is effective use of lyrics in the cover. However it does not contain important typical conventions such as Artist imagery is not included.

Editing - Jack Brown

Today i have finally piecing together the clips that we have recorded and I am finishing up the editing, all i need to is ask is the group is to film the remaining clips.

I have finally finished the reverse editing part of the film, and placed it all together so the film looks smooth, fluent and consistent.

All the lip syncing fits together, and the final piece looks fine, but with the lack of clips available and no filming time left i have had to work with what we've got and make sure the editing fits with the tempo of the music video.

The final product looks very good in my opinion, consistent paced editing and cuts, the video makes sense and links to the song as well. The lip synching and reverse editing looks very good and I am very happy with the final product.

Analysing an example of a student digipak

http://getaheadocrmedia.blogspot.com/- I looked at this website and found an example of an A2 Media blog: http://fahminaali.blogspot.com/ I looked at their digipak:

They have gone for a scary and mysterious image on their digipak and of the artist. The artist is featured on the front of the CD and front cover of the digipack, with various images from the music video on the inside cover. There is a track list on the back of the digipak, a barcode and parental advisory sticker (as its too scary for some viewers, possibly). The style is suppose to be "scary", with the band "The Ghost Frequency" and the title 'Nightmare', the smokey dark colours follow this theme and therefore it is successful. The images of a graveyard, and the bright red heart makes it seem dangerous and scary as they intended. It doesn't have lyrics or artist info which may be a fault with the digipak, however not all digipaks have these things and therefore may not be that bad of a problem. It also doesn't have a side bar with the name of artist and song on it, which is typical of a digipak.

Dimensions

Standard dimension layout for a Digipak

Example of Digipaks

Digipak Research

View more presentations from Pieter Jollans.

These are examples of other digipaks in a presentation. It shows various digipaks associated with well known artists such as Eminem and his digipak which shows the typical conventions associated in a digipak such as visual imagery of himself. For example he has a picture of his tattoo and various other pictures, this helps the audience to connect with him and to understand more about his personal life. The digipak also shows lyrics of one of his songs and the track list specific to the CD which is also inside the digipak. I managed to the slideshow of digipaks on a website called http://www.slideshare.net/Pieter1933/digipak-research-3344503

Dimensions of a digipak

5.53" X 0.25" X 5"

4 Panel Digipak with CD Replicated Inside

5.53" X 0.31" X 5"

6 Panel Digipak with CD Replicated Inside

5.547" X .4375" X 4.9375"

8 Panel Digipak with CD Replicated Inside

Here we see the diffrerent dimensions of a digipak, with examples of how they are in terms actual digipaks. The "4 panel' digipak is the typical digipak used by artists, but the other ones are used sometimes if there is more than one CD or a DVD with the CD.

Oasis Digipak - Jack Brown

I have chosen the digipak by Oasis as my research.

The digipak follows the typical conventions because it has the name of the band and images of the band and artist. The name is also on the spine of the pack. On the pack and on the CD it has track listing as well. The colour scheme follows the type of genre of the band and it also has an image of the instrument used by the band.

The back of the pack also contains website information, band website and record label information. The inside manual has credits and pictures of the band and also contains background information on the band, images and videos of them performing. It also contains bonus acoustic versions of their songs.

The overall design of the digipak is very basic, the colour scheme reflects the style of the music the band plays, and the image of the guitar also displays the genre of music they play. The band name is in a bold white text so the buyer instantly recognizes the band. The text followed by the band name is the shows the type of music within the album, this enables the user to fully know what they are buying.

Digipak analysis, Oliver Thompson

This digipak is an album for the Sneakyspeeks. This digipak follows typical digipak conventions. It contains the artist and album name “face in a crowd”, there are also images of the band performing, introducing each artist with their name and what instrument they play. The spine of the digipak is covered in information and there is artist and bonus information behind the CD. There is imagery on the CD which reflects the genre and fits in with the black and red colour scheme.

Example of a Digipak- William Wise

The conventions of this digipak shows the artists dominance in the picture. The digipak shows various pictures of the artist. The digipak shows the tracklist, it also has special designs on the digipak to make it look more professional and presentable. The writing on the digipak is professional and gives the digipak a colourful and vibrant feel to it. The digipak shows the lyrics of one of the songs. The Digipak also had the CD inside for the buyer to listen to.

Analysing a Digipak by Tom Lane

This Digipak of Madonna's "The Confessions tour" album, follows the conventions of the digipak. The digipak features the artist dominantly on the front cover and she is looking at the audience to gain there attention and entice them to buy the CD. The use of colour makes it bright and stand out, with the name of the artist in a bold pink colour. It is made obvious that this CD also contains a DVD by the little sticker on the front of the digipak. On the back with have the track list (all the songs and what number they are on the CD). Whilst in the middle the artists name and CD title are on it making it easy to see what it is if the CD is side-ways.

It has a "Parent advisory' sticker on the front of it to show that it contains lyrics or images which May be inappropriate to some people. It also has a barcode for it to be scanned, and credits for the produced, artist etc are on the back of the digipak. Having the main artist as the image and her name in big letters makes it successful as it would be obvious to the audience whose CD it is and they can decide whether they want to buy this artists music or not. The disco ball on the back cover of the digipak shows the genre is pop music and the artist enjoys disco giving that representation of the artist.

Using Creative equipment by Tom Lane

Through the filming task we had to use digital cameras and tripods, Imovie HD and Apple Mac computers. We used the cameras to take a variety of different shots in order to make the music video interesting and got the ammount of shots needed to fill the video and fit in time with the music. The editing on Imovie HD was important as the footage had to be placed in order and then edited so the cuts fit in time with the music.

Conventions Of A Digipack- William Wise

Conventions of a digipack
For the first of our ancillary texts we have decided to construct a digipack. The modern digipack is a variation on the traditional plastic CD case for album, it usually consists of a folding cardboard sheet with a certain number of flaps and storage compartments. The CD either stored on a plastic back or a carboard sleave which is very similar to the classic carboard sleaving for vinyl. Not all of the images included in my research are from digipacks, but represent the way that album art is presented in general.

For a description of some types of digipack see: http://www.mediaheaven.co.uk/digipak.htm (hyperlink option broken)

The digipack (or traditional CD case) is just as important promotional tool for the artist as a music video or any other form of advertising. The artwork needs to be able to stand out from the crowd, while at the same time it has to relate to the music or artist. From looking at a range of album covers and digipacks I have managed to piece together a set of common conventions which are present, these are by no means definitive but seem to represent this form of media text.

•Genre Characteristics
•Artwork reflecting the main themes of the album or artist
•Images of the artist (or their iconography)
•Intertextual references
•A consistent design aesthetic
•Information about the product

There is obviously a great detail of variety in the application of these conventions, this is essential to allow an album to stand out from the crowd. For most texts one convention or a combination of few will provide a unique selling point.

Filming, Oliver Thompson

Today we filmed our last shots in the schools drama studio. We wanted to film our "house of fun" as a crazy new club, which really went with the songs lyrics. We were able to utilize the studios lighting effects, of which we chose to use the disco ball lighting making the the mise en scene perfect. We wanted to give ourselves a formal look with a crazy twist, as the main character has matured however we still considered the crazy aspects of The Madness "House of Fun" music video.

Our props were that of an adult party with the alcohol, cigarettes, sunglasses and trilby hats. Also i made a small poster for the House of Fun which was shown to the camera in one of the shots so the audience understand the new setting.

Furthermore as a group we uploaded and edited in the new final shots. We had to cut the shits to the beat and get the lip syncing perfectly in time.

Letter to our Record label

Stiff Records Ltd
The Blue Building, 8-10 Basing Street
London W11 1ET, United Kingdom

Dear Stiff Records

I am writing a letter to you, to ask for the permission to use one of your artist’s songs in our own production, for our A level media coursework. The song is The House of Fun by The Madness. We really appreciate it if we could hear from you soon.


Yours sincerely

William Wise

Mornington Rd
Woodford Green
Essex IG8 0TP