Friday, 10 December 2010

Analysing a Digipak by Tom Lane



This Digipak of Madonna's "The Confessions tour" album, follows the conventions of the digipak. The digipak features the artist dominantly on the front cover and she is looking at the audience to gain there attention and entice them to buy the CD. The use of colour makes it bright and stand out, with the name of the artist in a bold pink colour. It is made obvious that this CD also contains a DVD by the little sticker on the front of the digipak. On the back with have the track list (all the songs and what number they are on the CD). Whilst in the middle the artists name and CD title are on it making it easy to see what it is if the CD is side-ways.

It has a "Parent advisory' sticker on the front of it to show that it contains lyrics or images which May be inappropriate to some people. It also has a barcode for it to be scanned, and credits for the produced, artist etc are on the back of the digipak. Having the main artist as the image and her name in big letters makes it successful as it would be obvious to the audience whose CD it is and they can decide whether they want to buy this artists music or not. The disco ball on the back cover of the digipak shows the genre is pop music and the artist enjoys disco giving that representation of the artist.

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